Sample marketing plan for book launch

No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Sonic, a fictional startup company, is about to introduce a new multimedia, multifunctional smartphone with unique features. It contains text, charts and graphs to help you model your own plan. Aug 19, 2019 30 marketing plan samples and ideas to make yours stand out. Includes tips on building mailing lists, running promotions and advertising. Youll learn tons of exercises, ideas, and tips to create your own marketing plan. However, while there seems to be a lot of steps, an effective book launch plan isnt complicated. Free book marketing plan template from the pantheon collective. Heres a great post via firepole marketing on book launch strategy. Dec 10, 2018 with so many book marketing strategies available to promote your book, its easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. In this article, well craft and plan an igniting and highpowered marketing strategy that will set you and your book up for success once its time to launch it into the world.

Use these sample book marketing plan goals to jumpstart your thinking. Heres a highlevel view of the plan, which works for. It will also expand your reach, your network, and may even present possible partnership opportunities with. How to confidently plan and execute a successful book launch. I tend to go overboard with my courses and tutorials, and am trying to simplify. To become an amazon category bestseller within two months of my books publication date. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. If you prefer a pdf version of the marketing plan template, you can download it here.

Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Book marketing plan the definitive checklist book launch. The bigger your platform and access to influencers, the bigger and more diverse your launch. We find that they are helpful to align your teams around one vision and set of goals, helping to ensure you see good results. Some of these marketing samples are hypothetical and some are from real companies. To develop a fan base that will lead to increased sales of more books in my fiction series. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Whats the most critical element of a successful book launch. The following sample marketing plan shows how sonic is preparing to launch its first product.

Dont forget to invite your friends, family, coworkers, writing group, and social media contacts. To maximize or perhaps even replace a traditional publicity campaign, you. You need to direct communications specifically toward this group. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing plan. Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes. Distinguish specific groups of readers most likely to buy your book.

You dont have to spend a lot of money, and a reputable publisher wont ask you to pay them to market your. Format your book for free with the reedsy book editor. How to write a book marketing plan for publishing success. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. Writing a book is a good start, but its not enough. A successful book launch begins with a marketing plan. May 25, 2015 every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. The books launch is really important to give it sales momentum. Great book marketing ideas that will get people snapping up your novel or.

The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. I cant overstate the importance of those first few weeks after release. Use this marketing plan example to generate sales for your small business. The ultimate book marketing timeline for indie authors. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. After youve read this article, youll be ready to release your beautifully crafted story book to the world, to your loved ones, and most importantly, to those. Spread the word with these simple book marketing ideas. Writing and distributing a book announcement press release. Book marketing plan template nonfiction writers conference.

The following is a pseudo marketing plan developed for a fictitious new collection of childrens bedtime stories. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Remember that the point of the sample marketing plan is to point out everything from who youre going to be marketing towards and how youre. A comprehensive guide with templates from vital design maybe you work for a large corporation and have been tasked with developing next years marketing plan, or perhaps you are launching a new startup and need to craft a plan from scratch. Marketing a book is a complex part of the overall publishing process and takes proper planning. After years of helping authors build their platforms, and then use those platforms to launch top bestsellers, ive put together this checklist of proven book marketing methods to help. To begin recruitment for your launch team, create a simple questionnaire process that describes. Aug 01, 20 plan a party, launch at a unique venue that relates to your books content or team up with other authors announcing their new release to heighten the excitement across several author platforms and audiences. More people equals more excitement, and thats what a party is all about. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. Marketing playbook smart insights digital marketing advice. The 11 step startup launch marketing plan smart insights.

This is a book marketing plan outline that you can use. Download our free book marketing plan template at the bottom of this. This document is a sample marketing plan template that will help you create your own strategy quickly. A sample marketing plan small publishers have a limited budget for marketing, and every dollar has to have impact. Its like trying to drive a car at the same time youre building it. Measures to be taken to launch the book in the right way and increase the sales are given. Ask a friend to take pictures and make sure to get some shots of you signing books, talking to readers, and speaking. In the strategy ill show you, i keep things simple.

Free book marketing plan outline all freelance writing. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. You, the author, should assist in the marketing of your book in some way. Thats it, youve written your entire book marketing plan. A simple 10step book launch plan you can easily use to outrank bestselling authors. At any given time, there seem to be 1,000 different ways to market your book. This is how to create a prelaunch strategy for your book. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. This example roadmap is organized by the type of initiative. A book launch plan for firsttime authors without an online. The marketing plan template as word file can be downloaded here. Marketing playbooks can help you manage your marketing over a set period, providing guidance on best practices and common issues. The purpose of this marketing plan is to detail an actionoriented plan to launch the book into the marketplace, generate sales.

How to create a written book launch plan author media. Creating a book marketing and publicity plan will help spread the word about your book using. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. To maximize or perhaps even replace a traditional publicity campaign, you need to reach out to your audience directly by building and nurturing a strong online author platform.

How to write your businesss brand launch plan dummies. For example, prior to each books launch, i make sure to update my. Enter your name and email below to unlock the download link for the book launch plan template below. That link is an affiliate link for a free howto ebook. A book launch plan for firsttime authors without an. Prioritize what you want your launch to accomplish and pin each priority to a measurable outcome, such as a percentage increase in brand awareness.

Promoting your book takes careful planning so you get the most out of your. A book launch plan for firsttime authors without an online presence. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Now you have a clear road map to take you through your book launch. A product launch plan is usually a timelinebased roadmap that clearly communicates the deliverables in relation to time. The executive summary outlines the who, what, where, when, how, and why of the marketing plan. Authors dont like book marketing because they think it means telling strangers about your book. Marketing plan example sample marketing plan template. Its also hard to keep up with all the options that are available. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Id love to hear your book launch success stories in the comments. Its not only hard to know what you should be doing. A launch will build your author business by increasing your email subscribers and social media followers. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you.

Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. To show you how confident i am in this template, click here to download the first page as a sample for free. Executive summary early next year, sonic will introduce a new product in the nowmature u. May 05, 2017 if done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. If youre planning to launch a new product in the market, then you should know just how important it is that you know how youre supposed to market it.

This post also comes with a free downloadable checklist to help you promote your book. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. The four categories, represented by swimlanes, are productservice management, branding marketing, channel management, and salespost sales. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. A sample launch plan the first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. How to create a book marketing and publicity campaign. Yet significant profit potential exists for cuttingedge products. The success of a startup will often depend on its approach to marketing. In the sections that follow, im offering a new product launch strategy thats sustainable and easy to follow. Understand your competition and the advantages your book offers. Ams amazon marketing services, amazons own inhouse adplatform is a. Blue sky is only three years old and is successful enough that it now needs a formal marketing plan to obtain additional financing from a bank or private investors for expansion and the launch of new products.

Mar 10, 2009 initial marketing expense must be quite high comparatively given that we are building a reputation and marketing without the leverage of past marketing, starting from zero. Either way, its good to start with at least some idea of the publicity avenues available to you as an author. This is how to create a prelaunch strategy for your book medium. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Jun 28, 2011 download this free book marketing template brought to you by the pantheon collective tpc books and omar luqmaanharris, your book marketing expert. A simple 10step book launch plan you can easily use to outrank. Although this is the first section in a marketing plan, it is usually written last. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. It can also help you establish your brand, your message, and presence on the web.